When is Black Friday 2026? Dates, Cyber Monday and store hours

The key dates, which stores have announced their sales, and what time they open, updated as retailers confirm.

Key dates for 2026

Black Friday is always the Friday after the fourth Thursday in November, so it falls between November 23 and 29. Next year it's November 26, 2027.

Sale dates by store

Most retailers now run Black Friday as a series of events across November. Here's what each big store has announced so far.

Walmart says each event starts online at 12:01 a.m. ET, and the first two reach stores at 6 a.m. local time. Walmart+ members usually get early online access a few hours before each event opens.

Store hours on Thanksgiving and Black Friday

Online sales keep running on Thanksgiving Day, and in Maine, Massachusetts and Rhode Island, state laws keep most stores closed that day. Hours vary by location, so check your local store before you go.

Is it better to shop on Black Friday or Cyber Monday?

For most tech, there's little difference. Many Black Friday prices carry through Cyber Monday, and some brands add new deals on Monday, especially on laptops, software and subscriptions. TVs and doorbusters tend to be strongest from Thanksgiving night through Black Friday. Our Cyber Monday tech deals page covers the second peak.

If an item you want hits a price you're happy with in early November, it's often fine to buy it then. Most big retailers offer price adjustments or extended holiday returns. Our guide on how to tell if a Black Friday deal is real explains how to check a price against its history.

Early access and memberships

Several stores give paying members a head start. Walmart+ members typically get online access a few hours before each Walmart event, and Best Buy's paid memberships have had early access to select Black Friday deals in past years. Amazon's best Black Friday prices are usually open to everyone, but some Lightning Deals are Prime-only. If you're thinking of joining a membership just for the sales, check whether the free trial covers the dates you need.

How to get the best Black Friday price

• Make a list early. Note the exact model numbers. TV and laptop makers often sell special Black Friday versions with fewer features at a lower price.
• Check the price history. A big "was" price doesn't mean much if the item sold for the sale price last month.
• Know the return window. Most big retailers extend holiday returns into January, which lets you buy early and still return it if the price drops.
• Ask about price adjustments. Some stores refund the difference if their own price drops soon after you buy. Policies change for the holidays, so check before you rely on it.
• Shop online on Thanksgiving. Stores are closed, but many retailers post their Black Friday prices online on Thursday.

Black Friday internet, phone and streaming deals

Internet providers and phone carriers run Black Friday offers too, usually as gift cards, a free month or a bonus device rather than lower monthly prices. Those offers often start in early November and run through December. Streaming services sometimes cut their first few months to a few dollars. We list the current ones on our Black Friday deals hub and our streaming deals page.

Black Friday deals by brand

We're tracking sale prices for the brands our readers ask about most:

• LG Black Friday deals: OLED TVs, soundbars and gram laptops
• Sony Black Friday deals: TVs, headphones and PS5 gear
• Dell Black Friday deals: laptops, monitors and Dell Outlet
• Office Depot Black Friday deals: laptops, printers and home office
• YouTube TV Black Friday deals: past offers, the regular price and NFL Sunday Ticket
• VPN Black Friday deals: NordVPN, ExpressVPN, PureVPN and Private Internet Access

For internet plans, routers and phones, see our Black Friday deals hub.

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