Disney+ price increase: what you pay from Oct 21, and how to pay less
Every Disney+ and Hulu plan, old price vs new, when the increase reaches your bill, and the cheaper ways to keep watching.
Disney+ Premium (no ads) went from $18.99 to $21.49 a month, and Disney+ with ads from $11.99 to $12.49. If you already subscribe, you pay the new price from your first bill on or after Oct. 21, 2026. The cheapest fix is the Disney+ and Hulu bundle, which costs 50 cents more than Disney+ alone, or a provider perk if your internet or phone plan offers one.
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New subscribers: Sept. 23, 2026. Existing subscribers: first bill on or after Oct. 21, 2026. Prices checked Oct 21, 2026.
New Disney+ and Hulu prices
Disney raised prices on most U.S. Disney+ and Hulu plans on Sept. 23, 2026. It is the fourth increase in four years. Ad-free plans went up the most.
| Plan | Old price | New price |
|---|---|---|
| Disney+ (with ads) | $11.99 | $12.49 |
| Disney+ Premium (no ads) | $18.99 | $21.49 |
| Hulu (with ads) | $11.99 | $12.49 |
| Hulu Premium (no ads) | $18.99 | $21.49 |
| Disney+ and Hulu (with ads) | $12.99 | $12.99 (no change) |
| Disney+ and Hulu Premium (no ads) | $19.99 | $21.99 |
Disney+ Premium also has an annual option at $214.99 a year, according to Gadget Hacks.
Bundles with ESPN and HBO Max
| Bundle | Old price | New price |
|---|---|---|
| Disney+, Hulu, ESPN Select (with ads) | $19.99 | $21.99 |
| Disney+, Hulu, ESPN Select (no ads) | $29.99 | $32.99 |
| Disney+, Hulu, ESPN Unlimited (with ads) | $35.99 | $35.99 (no change) |
| Disney+, Hulu, ESPN Unlimited (no ads) | $44.99 | $44.99 (no change) |
| Disney+, Hulu, HBO Max (with ads) | $19.99 | $21.99 |
| Disney+, Hulu, HBO Max (no ads) | $32.99 | $34.99 |
When the new price hits your bill
New subscribers have paid the new prices since Sept. 23, 2026. If you signed up before that, Disney applies the new rate in your first billing cycle on or after Oct. 21, 2026. Annual subscribers move to the new price when the plan renews.
How to pay less for Disney+
- Add Hulu. The Disney+ and Hulu bundle costs 50 cents more than Disney+ alone: $12.99 with ads, $21.99 without. Buying both Premium plans separately would cost $42.98.
- Switch to the ad tier. Dropping from Premium to Disney+ with ads saves $9 a month, or $108 a year. You lose 4K and ad-free viewing.
- Check your TV package. Spectrum includes Disney+ with ads at no extra cost on TV Select Signature and higher packages. It starts a new Disney+ account, so you cancel your old one.
- Use a phone or internet perk. Verizon sells a Disney+, Hulu and ESPN+ (with ads) perk for $12 a month on myPlan and myHome, including Fios. Total Wireless has included Disney+ Premium with its Total 5G+ Unlimited plan. Xfinity StreamSaver packages also include the Disney+ bundle.
- Rotate services. Cancel between shows you want to watch and resubscribe for a month at a time.
Perk terms change often, so check the current offer on your account before you cancel a direct subscription. To see whether bundling saves you money overall, read bundling vs buying separately and internet and phone bundle discounts.
How Disney+ compares now
At $21.49, Disney+ Premium costs more than Netflix Standard ($19.99) but less than Netflix Premium ($26.99) and HBO Max Premium ($22.99). The $12.49 ad tier is $3.50 more than ad-supported Netflix and Paramount+, and $1.50 more than HBO Max Basic with Ads, according to CNN.
If you're cutting services, you also need a device and enough speed to stream. See the best streaming device and the best internet for streaming.
FAQ
When will existing Disney+ subscribers pay the new price?
From the first billing cycle on or after Oct. 21, 2026. New subscribers have paid the new prices since Sept. 23, 2026.
How much is Disney+ now?
Disney+ with ads is $12.49 a month (was $11.99). Disney+ Premium, with no ads, is $21.49 a month (was $18.99).
Can you get Disney+ without Hulu?
Yes. Disney+ is still sold on its own at $12.49 with ads or $21.49 without. But the Disney+ and Hulu bundle costs only 50 cents more: $12.99 with ads or $21.99 without.
How often does Disney+ raise prices?
This is the fourth U.S. price increase for Disney+ and Hulu in four years.
What is the cheapest way to get Disney+?
The ad-supported Disney+ and Hulu bundle at $12.99 a month is the cheapest paid option. Some Spectrum TV packages include Disney+ with ads at no extra cost, and Verizon sells a Disney+, Hulu and ESPN+ perk for $12 a month (is it worth it?).
- CBS News, "Disney is raising prices for Disney+ and Hulu," Sep 23, 2026; CNN, Sep 23, 2026; TVLine, Sep 2026
- Gadget Hacks Cord Cutters, "Disney+ and Hulu Price Increase 2026," Oct 2026 (billing dates, annual price)
- WhistleOut, HighSpeedInternet.com, Compare Internet, PCWorld (provider perks), 2025–2026
Prices are from Disney's Sept. 23, 2026 announcement and the coverage listed under Sources.
Prices and offers change often; confirm at your address before you order. How we research
Jean founded ShopHighSpeed after trying to find one straight answer about business internet in his own town. He has been a Comcast and Verizon Fios customer, and ranks providers on what they actually deliver, not on what they advertise.